Johnnie Walker
Objectives
To create awareness around the Johnnie Walker brand and its recent campaign "The Striding Man Society" which asks members to keep growing and ultimately, Keep Walking.
Following on JW's Striding Man Society, the site asks the South African public to submit their every day accomplishments in a story format.
The best submissions will have their story added to a coffee table book.
Award Winner!
Sprk New Media In collaboration with Digital Strategic Agency 10Fold & Oscar Tango, won a Silver integration and Bronze website award at the 2010 Assegais Awards.
